Useful School is an innovative initiative rethinking the creative curriculum. Their goal is to be more inclusive of the diverse perspectives and experiences of persons of color. They seek to provide useful knowledge to help their students navigate the creative industry and successfully advance to senior roles.
I initiated a partnership with Useful School as their mission aligned with Working Not Working’s Brand Purpose. Working Not Working became a Founding Partner of Useful School. We provided resources and tools in support of this initiative. We collaborated on an educational online event and did promo for the inaugural grads. All students were onboarded to the Working Not Working platform and promoted to Working Not Working’s community of recruiters.
Working Not Working x Useful School
Company
Working Not Working
Role
Creative Partnerships Coordinator, Art Director, Writer, Video Editor
Hank Washington (Designer)
Goals of Press Articles & Social Content
Besides providing visibility for the students to recruiters to secure jobs, we identified 3 categories for the goal of the awareness portion of this partnership. We called these categories the 3 C’s. We wanted to uncover and celebrate the uniqueness of this program which offered many teachable moments for the Creative Industry. There was much of an impact to be made sharing these insights with the large database of creatives, recruiters and their agencies that is the Working Not Working network. I conducted the interviews and wrote the articles.
The 3 C’s
CONFIDENCE - We uncovered that many of the students pivoted from past careers to pursue what they were more passionate about and doing this required confidence.
COMMUNITY - We uncovered the value of finding and curating community for persons of color and how that impacts career growth. We also uncovered how agencies can create more inclusive environments and how creatives can be more inclusive in their work.
CASE STUDY - We uncovered insights that showcased the beauty and brilliance of this unique programming.
Social Content
YOUTUBE CONTENT
Inaugural Grads Playlist
A playlist is a curated list of talent that Working Not Working concepted with the intention of providing creatives visibility. Working Not Working shares these specially curated playlist with their network of recruiters through their newsletter and a featured page.
Read the Press Articles
Written by myself and WNW’s Magazine Editor
